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عنوان فارسی مقاله:
تجزیه و تحلیل کلان داده ها و هوش تجاری در صنعت
عنوان انگلیسی مقاله:
Big Data Analytics and Business Intelligence in Industry
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مدیریت
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Introduction
Papers in the Special Issue
References
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قسمتی از مقاله انگلیسی:
1 Introduction
The pervasive nature of digital technologies as witnessed in industry, services and everyday life has given rise to an emergent, data-focused economy stemming from many aspects of human individual and business activity. The richness and vastness of these data are creating unprecedented research opportunities in several fields including urban studies, geography, economics, finance, and social science, as well as physics, biology and genetics, public health and many others. Big data is the term for a collection of large and complex datasets from different sources that are difficult to process using traditional data management and processing applications. Big data is the description of a large amount of either organized or unorganized data that is analyzed to make an informed decision or evaluation. The data can be taken from a large variety of sources including browsing history, geolocation, social media, purchase history and medical records. Big data consists of complex data that would overwhelm the processing power of traditional simple database systems (Hung 2016). There are three main characteristics associated with big data (Dave 2013):