مشخصات مقاله:
عنوان فارسی مقاله:
مروری بر مورد کسب و کار مسئولیت اجتماعی شرکتی در صنعت میهمان نوازی
عنوان انگلیسی مقاله:
A review of the business case for CSR in the hospitality industry
کلمات کلیدی مقاله:
پرونده تجاری CSR، بررسی سیستماتیک، مدیریت مهمان نوازی
کلمات کلیدی انگلیسی:
Business case for CSR – Systematic review – Hospitality management
مناسب برای رشته های دانشگاهی زیر:
مدیریت
مناسب برای گرایش های دانشگاهی زیر:
هتلداری، مدیریت کسب و کار
وضعیت مقاله انگلیسی و ترجمه:
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فهرست مطالب:
Abstract
Keywords
1. Introduction
2. The business case for CSR
3. Methodology
4. Business case for CSR in hospitality management literature
4.1. CSR towards the environment and its impact
4.2. CSR towards customers and its impact
4.3. CSR towards employees and its impact
4.4. CSR towards communities and its impact
4.5. Aggregated or overall CSR and its impact
5. Gaps and future research directions
6. Conclusions and limitations
Appendix A. General Information on MSCI Database
References
قسمتی از مقاله انگلیسی:
1. Introduction
Although definitions of CSR differ, a generally accepted conceptualization that corporate activities confer responsibilities that extend towards stakeholders beyond owners, such as employees, customers, the government, and the community at large, exists (Carroll and Shabana, 2010). Along with their economic activities, large corporations commonly report their social and environmental activities and their impact in annual reports to shareholders. Within the hospitality industry, several CSR practices have become commonplace, such as green building, waste and pollution reduction, and employee development, as well as building community relations by providing help especially in times of need (e.g., Holcomb et al., 2007). The wide range of CSR initiatives undertaken by hospitality companies has generated considerable research interest among scholars, and specifically whether there is a business case, that is, any bottomline or profit potential for firms pursuing CSR activities (Ryan, 2015). We believe that examining this topic is particularly relevant in the hospitality context because hospitality operations incur costs to the environment in terms of energy and water consumption, a reduction of which can be beneficial to the bottom-line and have an environmental impact. In addition, inequities of low labor wages juxtaposed with luxury amenities of high-end hotels often lead to public criticism that may affect brand image (Kotler et al., 2006). Criticism also arises due to certain controversial sectors within the industry like casinos that provide gambling opportunities, and fast food restaurants that offer food that causes obesity, highlighting the need for involvement in CSR activities to mitigate reputational costs. In sum, for a service industry that relies on consumer discretionary spending and low switching costs due to high substitutability of products and services (Singal, 2015), CSR activities that may enhance brand recognition and loyalty is particularly important in hospitality.