مشخصات مقاله:
عنوان فارسی مقاله:
مدیریت تاثیرگذاری پلتفرم های تجارت الکترونیکی در یک همه گیری
عنوان انگلیسی مقاله:
Managing the effectiveness of e-commerce platforms in a pandemic
کلمات کلیدی مقاله:
ترس همه گیر، اثربخشی درک شده، سیستم عامل های تجارت الکترونیکی، مزایای اقتصادی، مصرف پایدار، موارد استفاده و نظریه رضایت
مناسب برای رشته های دانشگاهی زیر:
مدیریت
مناسب برای گرایش های دانشگاهی زیر:
تجارت الکترونیکی، بازاریابی
وضعیت مقاله انگلیسی و ترجمه:
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فهرست مطالب:
Abstract
Keywords
1. Introduction
2. Conceptual background and hypothesis development
2.1. Uses and gratification theory
2.2. Perceived effectiveness of e-commerce platforms (PEEP)
2.3. Economic benefits
2.4. Pandemic fear
2.5. Extending the concept of sustainable consumption
2.6. Hypotheses
3. Methods
3.1. Sample
3.2. Data collection
3.3. Instrument
3.4. Measures
3.5. Control variables
3.6. Analytical technique
4. Results
4.1. Measurement quality
4.2. Hypothesis testing results
5. Discussion
5.1. Theoretical and managerial implications
5.2. Limitations and research direction
6. Conclusion
Acknowledgments
Appendix 1. Items and cross-loadings.
Appendix 2. Results details.
References
قسمتی از مقاله انگلیسی:
1. Introduction
Recent decades have witnessed an escalation of global pandemics, e. g., SARS in 2003, H5N1 in 2006, and H1N1 in 2009, each of which hampered business activities and economic growth (Chung, 2015). For example, the Covid-19 virus caused a 13.5% drop in China’s industry production and a 20.5% decline in retail sales in the first two months of 2020 while the U. S’s stock market lost trillions of dollars, leading to a negative wealth effect and lower GDP (Pesek, 2020). As scientists have long warned, infectious diseases can force business activities into a new reality that severely impacts operations and one where managers have unclear guidance about how to effectively respond (Hudecheck et al., 2020). As a result of the Covid-19 impact, for instance, consumers are increasingly turning to online purchases; thus, managers need to be innovative in seeking alternative forms of supplies which raise the interest in the facilitation between firms and consumers. The extant literature has situated the importance of e-commerce platforms that facilitate virtual interactions and include informative and insightful product information (Chandna and Salimath, 2018; Li et al., 2020) that consumers might consider to be economic benefits (Zhang et al., 2017). Such that, firms can increase sales revenue as e-commerce platforms help leverage existing consumers and attract new ones, build social groups, and ensure compatibility with legacy systems (Lee et al., 2018), especially in pandemic periods (Nielsen, 2020). In fact, Covid-19 has disrupted and changed the business landscape as managers have been thrust into the position of operating online supplies due to the reduction of in-person contact. However, the literature has yet to address how e-commerce platforms can benefit both firms and consumers during the pandemic. As a result, managers who seek to implement online selling currently have no specific guidance to improve consumer intention for sustainable consumption over time and circumstance (Guillen-Royo, 2019; Hernant and Rosengren, 2017). Therefore, this study provides an exploratory study in which the author develops a model of perceived effectiveness of e-commerce platform (PEEP) and analyzes its effectiveness on consumer’s sustainable consumption behavior. In so doing, the author examines if economic benefits are a potential mediator of the PEEP and sustainable consumption relationship. The author, drawing on uses and gratification theory (UGT), also takes pandemic fear into account to identify contingencies for the framework. UGT explains why consumers use a specific medium to satisfy their needs (Kaur et al., 2020), providing valuable insight into the nascence of e-commerce platform adoption, information-seeking behavior, and social interactions (Abid and Harrigan, 2020). In fact, rather than being a cause to worry, the Covid-19 pandemic appears to be a catalyst to testify a firm’s effectiveness in operating its business activities more sustainably.