مشخصات مقاله:
عنوان فارسی مقاله:
رشد پایدار برای خود اشتغالی در صنعت خرده فروشی بر اساس ارزش مشتری ، رضایت مشتری و وفاداری
عنوان انگلیسی مقاله:
ustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty
کلمات کلیدی مقاله:
خویش فرما، حقوق صاحبان سهام، رضایت مشتری، وفاداری مشتری، صنعت خرده فروشی
کلمات کلیدی انگلیسی:
Self-employed – Customer equity – Customer satisfaction – Customer loyalty – Retail industry
مناسب برای رشته های دانشگاهی زیر:
مدیریت
مناسب برای گرایش های دانشگاهی زیر:
بازاریابی
وضعیت مقاله انگلیسی و ترجمه:
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فهرست مطالب:
Abstract
Keywords
1. Introduction
2. Literature review
2.1. The current status of retail industry in Korea
2.2. Customer equity
2.2.1. Value equity
2.2.2. Brand equity
2.2.3. Relationship equity
2.3. Customer satisfaction
2.4. Customer loyalty
3. Research Model and methods
3.1. Model
3.2. Instrumental development
3.3. Data collection and analysis methods
4. Results
4.1. Analysis of the reliability and validity of customer equity
4.1.1. Analysis of the reliability and validity of customer equity(traditional retail format)
4.1.2. Analysis of the reliability and validity of customer equity(modern retail format)
4.2. Analysis result
4.2.1. Effect analysis between customer equity and customer satisfaction
4.2.2. Impact analysis between customer equity and customer loyalty
4.2.3. Distribution business type-specific customer equity and customer satisfaction
4.2.4. Customer equity and customer loyalty by distribution business type
5. Conclusions
5. 1. Discussion
5.2. Limitations and implications of research
Appendix A. Supplementary data
Research Data
References
قسمتی از مقاله انگلیسی:
1. Introduction
Over the last 50 years smaller formats have been put under pressure both by large format, sometimes multinational, retailers and by the internet. In many countries (Murcott et al., 2013) loss of traditional local shops has created under-served markets or, worse, Food Deserts where essential provision cannot be sustained. There is a clear social welfare agenda if members of the public cannot easily access food (Hallsworth and Coca-Stefaniak, 2018) and a loss of past investment when businesses fail. So a second key agenda concerns the retailers themselves: there are benefits if the self-employed continue to be independent, and achieve sustainable growth by satisfying customers. As much as anything, such innovations safeguard past sunk costs in traditional locations. However, this sector is under-researched not least because there is no reliable way to know how much the self-employed who work in the traditional retail sector sell, or how much profit they make. Unfortunately, some of the self-employed never report their sales or net profit numbers publicly. This is because not only do they prefer to transact in cash, but they may also report figures lower than their actual sales whenever they have been investigated by the government.