دانلود رایگان مقاله نقش میانجیگری ارزش تجاری و استراتژی در عملکرد شرکتها با استفاده از نرم افزار به عنوان سرویس برنامه سازمانی – سال 2021
مشخصات مقاله:
عنوان فارسی مقاله:
نقش میانجیگری ارزش تجاری و استراتژی در عملکرد شرکتها با استفاده از نرم افزار به عنوان سرویس برنامه سازمانی
عنوان انگلیسی مقاله:
Mediation role of business value and strategy in firm performance of organizations using software-as-a-service enterprise applications
کلمات کلیدی مقاله:
استراتژی کسب و کار، ارزش تجاری، برنامه های سازمانی، قابلیت های محکم، عملکرد ثابت، نرم افزار به عنوان سرویس
مناسب برای رشته های دانشگاهی زیر:
مدیریت
مناسب برای گرایش های دانشگاهی زیر:
بازاریابی، مدیریت عملکرد، مدیریت کسب و کار
وضعیت مقاله انگلیسی و ترجمه:
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فهرست مطالب:
Abstract
Keywords
1. Introduction
2. Theoretical background
2.1. IT-based business value and software-as-a-service enterprise applications
2.2. Business value and firm performance
2.3. The resource-based view and competitive strategy theories
3. Research model
3.1. Software-as-a-service enterprise applications and firm capabilities
3.2. Business value
3.3. Business strategy
3.4. Firm performance
3.5. Mediation hypothesis
4. Research methodology
4.1. Measurement model, validation, and administration
4.2. Data collection
5. Results
5.1. Measurement model
5.2. Structural model
5.3. Mediation models and analysis
6. Discussion and implications
6.1. Discussion of findings
6.2. Theoretical implications
6.3. Managerial and practical implications
6.4. Limitations and suggestions for future research
7. Conclusions
CRediT authorship contribution statement
References
قسمتی از مقاله انگلیسی:
1. Introduction
There is an increasing trend to adopt enterprise applications in the software-as-a-service model [1]. This tendency is in line with the expected growth of the worldwide market for cloud software (considered as SaaS and platform as a service by market analysts, IDC) until 2020, at 18.6 % in a five-year compound annual growth rate, a growth rate more than five times greater than that of the traditional software market [2]. More specifically, other market analysts (Gartner) say that the enterprise application software market continues to exhibit its most dramatic shift in 30 years; an irreversible shift that will continue and which by 2020, 35 % of all application software spending will be on SaaS [3]. Information technologies’ (IT) and information systems’ (IS) return on investment and impact on business have always been a major industry and market concern [4]. However, subjects such as the benefits or economic dimensions of cloud computing adoption and usage are still among the less studied aspects [5]. As we probed deeper into our research, we also did not uncover significant research regarding how software-as-a-service enterprise applications (SaaS EA) might create an impact on productivity, profitability, and competitive performance (e.g., revenue growth and market share). According to several researchers, firm capabilities are among the primary drivers of economic value, and IT can magnify those [6], which motivated us to look at how SaaS EA-supporting firm capabilities generate an impact on firm performance as the first subject we wanted to address with this work. Additionally, the usage of enterprise applications is frequently associated with the creation of intermediate-process level impact in the organization, also known as operational benefits [7], that we refer to as “business value,” whereas many researchers associate firm performance to strategic benefits. The majority of relevant studies in IT-based business value research either about the impact of more generic IT systems or enterprise applications. Even in cloud computing [8], they do not make a clear distinction between those two types of benefits, save for some rare exceptions [9], which makes it often common to find research work citing the impact of firm capabilities supported by IT in firm performance [10], without delineating that distinction and marking the dependency among the two types of benefits, that is, “business value” and “firm performance.” In our research, we want to clarify if in a company that uses SaaS EA, the impact on firm performance is a direct influence of the firm’s capabilities or if it is a consequence of the business value generated.
